Advertising
You can have the most amazing product in the world, if nobody knows about it, nobody will buy. Usually, there are four main reasons people don't buy from you:
They don't trust your company
They don't trust your product
They don't trust you
They don't trust THEIR ability to use your product.
Our advertising activities are meant to eliminate these four barriers.
We find the most relevant audiences for your brand.
We find the relevant ways to reach these audiences.
We help people know, like and trust your company, your product and you. And we also help them understand how they can better use your product in their own advantage.
Our advertising channels include:
Facebook and Instagram Ads
Messenger Ads
TikTok Ads
Google Ads
YouTube Ads
Influencer Ads
Some more info
Why use Facebook to grow your business? I’ll give you 2.32 billion reasons, each of whom we can put your brand in front of, and at costs you won’t believe.
If you want to communicate to your public, you need to go where they are — and that’s Facebook.
No matter what you may hear, Facebook is still the most used social media platform in the world. And it’s still the most effective platform to advertise on, both in results and cost. If it wasn’t, I wouldn’t be here writing this right now.
You see, no matter what happens, Facebook keeps growing. It just posted it’s largest growth so far in Q4 of 2018, and with the amount of new feature set to arrive in 2019… it doesn’t look to be slowing down any time soon.
And that’s why we still use it. Along with every other agency worth their salt.
2.32 billion people use Facebook on a monthly basis, and of them, 1.52 billion use it daily.
But why is Facebook so effective? Two reasons: It’s knowledge and it’s algorithm.
Instagram’s user base has multiplied dramatically since 2010 With a 20% growth rate just last year. And, with a seemingly endless line up of new features in terms of design, search and filter options, Instagram is the fastest growing social media platform on the planet, now serving over 1 billion users monthly, and over 90% of them on mobile devices.
Strongly catering to a younger audience, while Facebook is the now, Instagram is very definitely the future, a rising wave to be jumped before it crests.
With photos and videos up to one minute in length, over 60 million posted each day, Instagram is now the ultimate photo sharing platform on the web.
But beyond the sheer numbers of users, posts, and the over 1.6 million likes given to these posts every single day, Instagram is also host to many of the worlds most influential people, some with followings in the hundreds of millions.
And with the right strategy and implementation, you too can build your brand into a massive Instagram influencer.
Frequently Asked Questions
Do you have experience running ads in any industry?
For the last 20 years we were focused on the pharmaceutical industry. In the last seven years we also provided services for medical services operators, for dentists, hospitality, food, entertainment and restaurants.
We even help one of the Romanian universities to find the right candidates for their programmes.
How do you choose the right audience?
For Facebook, Instagram and TikTok we use their own algorithm to select the right audiences. We also build custom audiences based on the interactions people have with your brand.
Influencers have their own audiences and we choose them according to the matching between your brand's target audiences and theirs.
Google and Youtube ads are all about keywords.
What keywords are selected for a campaign?
First of all, we perform a deep research to find out what people are looking for online, when it comes to topics related to your brand. We use several smart tools which allow us to find yours and your competitors' most used search terms, both direct, related and long tail keywords.
What if those keywords do not work for my brand?
Google Analytics is our best friend in this case. We need to be sure Google Analytics is correctly installed on your website and also it is correctly connected with your Google Ads account. If we have that in place, we need to establish the right campaign objectives and to track results for every keyword. Every week we do our analysis and decide the four actions: what to keep, what to eliminate, what to increase, what to add.
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